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So, what about the 40/40/20 Rule?

Does each element of the direct marketing 40/40/20 Rule really depends on the next? Can you ignore the audience and offer (message) when 80 percent of your campaign's success depends on them?

RGA's contact lists and data cleaning centre will help you target your audience of key travel and meeting buyers in the UK leading corporations, associations and event agencies. Find your audience, give them what they want, be creative; and, you’ll be on the right track for a profitable direct-mail marketing campaign.

And, perhaps, the best bit... an RGA specialist team will work with you to manage the whole process

download article on 40/40/20 Rule by Gwyneth Gibbons

Messy data & spreadsheets? You need DQM by RGA.
CALL 0845 605 2303 or download info

Telemail International: Intl. Venues & Destinations target UK meeting planners.
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REPRESENTATION: Understanding your "brand" and how to deliver results on budget.
TELEMARKETING: RGA's telemarketing team are MiCE industry specialists.
KEY PROSPECT ID: Creating a bespoke database of bona fide clients.
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UK’s Luxury Hotels & Meeting Venues
A unique database identifying contact details of General Managers / Senior Managers from the UK’s leading meeting & event hotels, country houses and special venues. download info
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Data Quality Management
Databases erode at approx 30% per year. If left unchecked can result in wasted resources and missed revenue opportinities. We offer a unique service. Refreshing your data against RGA's extensive database and if necessary cleaned by our telemarketing centre. download info
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DM campaign, combining e-broadcast and telemarketing targeting meeting & event organisers from either: National or your Local companies.
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An Independent directory of UK Meeting / Event Venues and Support Services. ONLY £24.99
No charge to list: Venue or Service
Since 1990, RGA is No. 1 data supplier
to the UK's Business Meetings & Events Industry
A Unique Range of DIRECT MARKETING SERVICES plus, carefully researched and targeted data of the UK's KEY corporate, association and agency, meeting, conference and event planners.
  • SMART DATA: Databases, continuously updated and proven sources of sales from meeting, conference & event buyers.
  • REACHING: Direct mail, research and telemarketing that specialise in the meetings industry.
  • SALES SUPPORT: A network of services that generate new business, cost effectively.
  • TRAINING: Telemarketing coaching that develop teams, improve skills and motivate staff.
RGA Data for Direct Marketing
OFF THE SHELF DATABASES: RGA purpose built range of event organisers data .
SPECIAL SORTATIONS: RGA data using your own unique selection criteria.
MULTI-USER PROGRAMME: Use RGA data for multiple properties, brands, or services.
DATA RENTAL: One time data rental £120 per 1000 names.
DATA REFRESH: Loyalty discounts when refreshing data after 12 months use.